LEAD GENERATION & B2B PERFORMANCE MARKETING

The Role of Push Notifications in Mobile Performance AdvertisingAs a purely permission-based tool, press messages are incredibly powerful and should be tailored to certain customer teams. Customization is the key to effective push marketing and can considerably boost response prices, specifically throughout onboarding.One of the most important metr

How to Prevent Mobile Ad Fraud With Performance Marketing SoftwareMobile fraud is an existing and ever-growing industry issue, wasting billions of dollars annually. It is a problem that will not go away – but it can be prevented with the right tools and strategies.One of the most effective strategies to prevent fraud is a unified performance mark